ABC's of Style Tour

The Simon Mall ABC's of Style Tour was my greatest challenge as a tour manager, but it was also the most rewarding. For the first time, I worked with a fashion show and live music. This was a national program, and I was selected to manage the west coast portion of the tour. The intensity and demands of the schedule reminded me that I'm seasoned and talented tour manager who can rise to the occasion and make things happen, but I also learned a lot of new skills that have widened the scope of my abilities which was exciting.

Here's a partial photo journal and inside peek at what it was like to manage this incredible tour. Enjoy!

Flew from Denver to Texas for training and then headed west!

After years of driving all over the country, this was a first  for me... traveling through Texas with a view of Mexico

1st tour stop:  Arizona Mills Mall, Tempe, AZ


I had the pleasure of working with Echosmith for half of our tour stops... talented and wonderful family. Their hit  "Cool Kids" continued to climb the charts after the tour!

The next day was a road day... and my birthday :)

2nd tour stop: Colorado Mills Mall, Lakewood, CO

We didn't have a band in Colorado but we had fun!

3rd tour stop:  Great Mall of the Bay Area, Milpitas, CA

Once again, Echosmith drew a big crowd!

 4th tour stop:  Stoneridge Shopping Center, Pleasanton, CA 

How I stayed awake, and one of only four photos of me on the tour... I was a busy girl. ;)

Our last event with Echosmith who did not disappoint!

This event and the mall layout had me up without sleep for three days, but it was a huge success!

5th tour stop:  Brea Mall, Brea, CA 

Having a rare moment to relax, I took a selfie with the boys of Before You Exit. Their fans are young and obsessed so it was no surprise their autograph line was the longest. On stage with the band, that experience can best be described as herding cats... and these boys loved every minute of it.  

 Our 6th and final event:  Del Amo Fashion Center, Torrance, CA

  DJ Lezlee... my favorite DJ of the tour

{Rixton's sound check}

This was their only stop on the tour, so it was a privilege to have Rixton perform for us. In the height of their Me and My Broken Heart single success, this event had the highest level of security and formality, but I introduced myself to them after sound check and they were gracious.

Jake & Charley's guitars

The label rep recognized my hard work so let me sneak in for a photo op with the band once the fan line was finished... this was a perfect way to end the tour. Happy girl! 

I've never worked so hard in my life but it was worth it... what an amazing experience.  I made a lot of friends on the tour... and at Starbucks. 

At the end of our final event, I was exhausted but in the mood to toast everyone and everything that went into the success of the tour. The only place open near my hotel was am|pm. I may be a wine girl, but this ice cold Blue Moon hit the spot... and then I was out like a light until my flight back to Denver.  

Colorado gave me a stunning welcome home Xoxo

Please contact me if you're in need of an event manager/producer, project manager, or photographer.


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